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Against All Odds: Simon Williams’ Inspirational Story of Perseverance
Simon Williams, an Absolute Performance Ambassador, is a dedicated Hyrox athlete and fitness coach, passionately devoted to guiding individuals toward greater health, fitness, and confidence, thereby...
View ArticleStrength and Conditioning Education Partnership Launched with Athlete Academy
Absolute Performance, a leading provider of gym design, installation and strength and conditioning equipment and Athlete Academy, a highly respected name in the fitness and performance education space,...
View ArticleTeam GB Judoka Nekoda Smythe-Davis returns as brand ambassador
Absolute Performance is thrilled to continue our partnership with multi-medal-winning Team GB Olympian, Nekoda Smythe-Davis. With an illustrious career and a tenacious spirit, Nekoda extends her...
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Against All Odds: Simon Williams’ Rise To the Top
Simon Williams, an Absolute Performance Ambassador and Hyrox athlete, continues to inspire with his extraordinary journey of resilience and determination. In his last chapter, Simon shared the...
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How Strength & Conditioning is Transforming Gym Spaces
Functional Training Is the New Norm Gone are the days when gyms were filled with endless rows of cardio machines. Today, the focus has shifted towards functional strength & conditioning training...
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Conquer Your First Hyrox with Simon Williams: 5 Tips for Success
Ready to smash your first Hyrox race? As a seasoned Hyrox athlete and coach, Absolute Performance ambassador Simon Williams is here to help you be the most prepared and confident contender in your...
View ArticleGuiding Athletes to Hyrox Success with Simon Williams
As the new Hyrox season approaches, athletes seek a competitive edge to help them prepare for the upcoming challenge. Our brand ambassador Simon Williams, founder of SW Fitness and a Hyrox athlete, has...
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Harvey Williams: Preparing for Hyrox
When it comes to Hyrox, Harvey Williams knows what it takes to compete at the highest level. Having recently competed in the 2024 Hyrox World Championships, where he ranked 7th among English athletes...
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The Rise of the Corporate Gym
In today’s fast-paced business world, companies are looking for new ways to boost employee well-being and productivity. One of the most exciting trends we’re seeing is corporate gyms. This isn’t just a...
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Why DC Blocks® Are the Superior Choice for Strength and Conditioning
When it comes to building strength and perfecting your technique, the right equipment is essential. DC Blocks® have earned their place in gyms and training facilities around the world, providing a...
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